Open TV Summit & Awards
On September 7th and 8th the Open TV Summit & Awards reaches its 6th edition consolidated as a key event in New York that annually gathers media industry leaders (senior broadcast TV managers, creative and media agencies and advertisers).
It is a high-level forum for a broad discussion about the broadcast industry and market, identifying trends, alliances and developing opportunities, as well as facilitating and strengthening the networking among industry leaders.
As in all previous editions, the Open TV Summit and Awards has the support of the Centro Internacional de Televisión Abierta participating networks: Unitel and Red Uno from Bolivia, Globo from Brazil, Mega from Chile, Caracol and RCN from Colombia, Teletica from Costa Rica, Gama TV and TC Television from Ecuador, Canal 5, Las Estrellas and Gala TV - Televisa from Mexico, Telemetro, RPC and Mall TV - Medcom from Panama, America TV and Latina from Peru and from local entities of the communication industry.
The event also had keynote speakers from CBS and NBC from the United States, Publitalia from Italy, Atresmedia and Publiespaña from Spain, SBT from Brazil, and senior executives from Artear, América, Canal 9, Telefe, Bolivision, Band, Channel 13, Chilevision, La Red, TVN, Ecuavisa, RTS, Channel 7, Telemundo, SNT, Telefuturo (CVM), Global TV, Channel 10, MonteCarlo and Teledoce. Likewise, it was important the presence of some of the main advertisers of the region such as Coca Cola, Unilever, Procter & Gamble, Genomma, Pfizer, Bavaria, Colgate Palmolive, Danone, Intercorp, Kimberly Clark, Suzuki, Team Foods, Empresas Polar SA, Boehringer, Nextel, Alicorp, Intercorp, Sodimac among others. The international advertising agencies were represented by Lowe, Young & Rubican, BBDO, Publicitas, McCann Erickson, and media agencies by OMD, Havas Media, Group M, IPG Mediabrands, BPN Media and Starcom.
During the Open TV Summit / LA Cumbre TV Abierta gala, the winners of the Open TV Awards / Premio Creatividad Innovación Television 2017 are announced in its categories: Film, Branded Content / Product Placement, Broadcast TV Promotion, Multiplatform TV Campaign, Broadcast TV & other media Integration, New Technology and Social Responsibility – Beyond the Brand.
After the success of previous years, the Awards is reaching its 5th edition, encouraging the excellence of professional content on TV advertising, provoking growing integration among advertisers, agencies and broadcast TV networks, and above all, spreading creativity and innovation in advertising TV content in a unique moment of opportunity.